RGI Jewelry

Website redesign

RGI Jewelry homepage on desktop: tennis bracelets section featuring two silver bracelets with prices
RGI Jewelry homepage on mobile: featured products heading and a silver ring with a blue stone worn on a hand, with price
Redesigned RGI Jewelry homepage

Challenge and solution

What the business needed and how the new website is structured.

About the project

Project context: RGI Jewelry sells rings, earrings, pendants, bracelets, tennis bracelets, and jewelry sets with gemstones and moissanite online, with nationwide delivery across Israel. The website is available in both Hebrew and Russian, including product pages, and customers can message the store in either language. Our task was to redesign the website.

What is on the website now

On-screen result: At the top of the homepage is a headline listing the metals and gemstones alongside a link to the catalog. Below are featured products with ‘Add to cart’ buttons, followed by category banners for pendants, bracelets, earrings, and rings. The bracelet banner notes that sizing is matched to wrist circumference. In a section on store principles, the shop explains that its gemstones are natural rather than cubic zirconia, that moissanite is distinct from diamond, and that tarnished silver can be restored to its shine. The catalog includes filters by category, price, metal, and stone, as well as product comparison and a wishlist.

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