Your Business Digital Department: Outsourced Marketing

Outsourced marketing that runs the entire process: from your website through promotion and inquiries all the way to reporting. Instead of a web agency, a freelance media buyer, and a separate integrator connecting your systems, you have a single provider accountable for the entire chain.

When this is the right fit

  • You are juggling multiple marketing channels and it is hard to tell who is responsible for what.
  • Your website and ads are running, but leads get scattered across email, WhatsApp, and spreadsheets.
  • You want to see upfront what work is included and how much it costs.

What is included, step by step

Website hosted on our servers

Hosting and maintenance at the All-Inclusive level: updates, backups, security, and automated uptime monitoring, plus monthly work hours for website edits and other tasks. If your site is not hosted with us yet, we migrate it for free.

Customers find you: SEO and Advertising

SEO and articles for your website, plus Google Business Profile management. Plans M and L also include ad management, and Plan L adds social media management. Ad spend is paid directly to Google and Meta and is not included in the plan price.

Inquiries and Automation

A chatbot for recurring questions, lead routing to your CRM, routine workflow automation, and a phone voice agent in Russian and English: these are steps within the same plan. We connect them after scoping your task and agree on the setup before starting.

Reporting

What was completed alongside data on your website, SEO, and campaigns. Frequency depends on your plan: monthly, biweekly, or weekly.

How a month works

01 – Plan

We agree on what we will do over the coming month, in what order, and what input is needed from you.

02 – Execute the plan

SEO, articles, website edits, and in higher tiers, ad campaigns and social media. All questions and requests go to a single point of contact.

03 – Review results

A report on completed work and what the data shows, delivered on your plan’s schedule, followed by decisions on what to adjust next.

How much does the Digital Department cost?

Three monthly subscription tiers based on channel count and work hours. Below is a detailed comparison of what each plan includes.

Plan S – Start

Who it is for: Businesses that need one accountable provider for their website, servers, and ongoing SEO.

What is included: Managed hosting on our servers, SEO and Google Business Profile, up to 3 hours of website work per month, and a monthly report.

Price: 2,190 ₪ per month, incl. VAT

Plan M – Growth

Who it is for: Businesses combining SEO with Google or Meta advertising while continuously improving their website.

What is included: Hosting and maintenance, expanded SEO, management of one ad channel (Google Ads or Meta), up to 6 work hours per month, and reporting.

Price: 3,990 ₪ per month, incl. VAT

Plan L – Full

Who it is for: Businesses running active campaigns across two ad channels, social media, and continuous website development.

What is included: Hosting and maintenance, full SEO, management of two ad channels, social media management, up to 10 work hours per month, and a consolidated report.

Price: 6,900 ₪ per month, incl. VAT

Comparison of Plans S, M, and L

The Digital Department works as a monthly subscription across three plans: S Start, M Growth, and L Full. All plans include hosting and maintenance, SEO, Google Business Profile management, work hours, and reporting. Plans differ in work volume, advertising, and social media. Prices include VAT; ad spend is paid directly to Google and Meta and is not included.

S StartM GrowthL Full
Websites11up to 2
Hosting and MaintenanceAll-Inclusive M level, with WPML licenseAll-Inclusive M level, with WPML licenseAll-Inclusive L level: WPML, staging site, and order monitoring
Storage and Bandwidth20 GB NVMe, 250 GB bandwidth20 GB NVMe, 250 GB bandwidth40 GB NVMe, 500 GB bandwidth
Updates and Backupsmanual updates with rollback snapshot; 7-day daily backups, weekly and monthly external backupssame as Ssame as S
SecurityWAF, CMS hiding, automated uptime monitoringsame as Ssame as S, plus quarterly security audit
Premium Pluginsextended suiteextended suitefull suite, including WooCommerce
SEOfull audit, 30 keywords, 2 articles per month100 keywords, 4 articles per month, 2-4 backlinkscontent strategy, 8 articles per month, 5-8 backlinks and PR
Technical Optimizationspeed, indexing, Schema markupfull, including commercial pages and CTR optimizationfull, including multilingual site optimization
Google Business Profilemanagement, posts, and review responsessame as Ssame as S
Advertisingnot includedone channel: Google or Facebooktwo channels: Google and Facebook with Instagram
Social Medianot includednot included8 posts per month and content plan
Work Hours5 hours per month for any tasks10 hours per month18 hours per month
Response timeup to 8 business hoursup to 8 business hoursduring business hours, in priority order
Reportingonce a month: rankings, traffic, and work completedtwice a month, including ad campaignsweekly, plus a monthly wrap-up call
Site migration to usfree, by the next business daysame as Ssame as S
Per month, VAT included2,190 ₪3,990 ₪6,900 ₪

All Prices

What we need from you

Your website URL, a description of your offer and target audience, active channels, and existing materials. If ads are already running, we will need details on their goals and budgets. Your lead-handling workflow also matters: who follows up with the client after an inquiry is submitted.

What is not included

Ad spend is paid directly to Google and Meta. New website features and work beyond your plan’s included hours are quoted separately. Bots, CRM, and automation are added to the plan after scoping your requirements. A subscription does not guarantee specific rankings, leads, or sales.

You can start with a single step

If your need is focused on a single area, start with its dedicated page: All-Inclusive as a first step, website creation, digital marketing, advertising, social media management, or business automation.

Our products in this service

Proprietary Israsky products operating within this step of the workflow.

Lidin dashboard: period summary and funnel, demo data
Demo data Israsky Product – in progress: inquiries and CRM

Lidin

A system for managing inquiries and leads: tracks each request from initial contact to signed client and sends lead quality signals back to ad platforms. Includes a dedicated edition for law firms.

Discuss Integration
Israsky Product – in progress: inquiries

Chatin

Website chat that answers recurring visitor questions and hands the conversation over to a person when needed. Built for businesses that receive many similar questions and want every inquiry answered promptly.

Chatin Website
Israsky Product – in progress: getting found

Mabitim

The platform we use to manage client SEO work, delivering tailored optimization recommendations for each site. Ideal for businesses whose SEO we handle either as a standalone service or within the Digital Department.

Discuss Integration
Israsky Product – in progress: ad and lead attribution

Itutin

Sends server-side website and CRM events to Meta and Google ad platforms so you can measure which campaigns generate real inquiries.

Discuss Integration
Israsky Product – in progress: getting found

Kartisia

A bilingual directory of Israeli businesses serving clients in Russian and Hebrew. Each business has a bilingual profile (contacts, opening hours, service languages), searchable by category and city, with direct messaging via WhatsApp or contact form.

Discuss Integration

Frequently Asked Questions

What exactly is included in the selected plan?

The table shows the exact scope of each plan. In our proposal, we also list the materials needed from your side and the workflow, while tasks outside the plan are agreed separately.

Are the chatbot, CRM, and automation included in the plan?

They are steps within the same plan and are connected after we scope your setup: which systems you use, what data needs to pass between them, and who responds to the customer. We agree on the scope before starting, and once connected, the bot, CRM, and automation are covered in the same report under the same provider.

Is the advertising budget already included?

No. The advertising budget is paid directly to Google and Meta and is not included in the price. Our fee covers campaign management, which is included in Plans M and L.

Can you work with an existing website?

Yes. We migrate it to our servers for free by the next business day and check its condition. Major redesigns or new features are quoted separately.

Do I have to take the full package?

No. Website creation, advertising, social media, chatbots, and maintenance are all available separately. The Digital Department is designed for when you want one provider managing multiple steps under a unified plan.

How will I see the results of the work?

In your report, delivered according to your plan’s schedule: monthly in S, biweekly in M, and weekly in L with a wrap-up call at the end of the month. The report clearly separates completed actions from website and campaign performance metrics.

Want to see the plan?

Tell us about your business and the channels you already use, and we will suggest where to start and which plan fits best.