{"id":1049,"date":"2026-10-17T22:56:09","date_gmt":"2026-10-17T19:56:09","guid":{"rendered":"https:\/\/www.israsky.co.il\/content-strategy\/"},"modified":"2026-10-17T22:56:09","modified_gmt":"2026-10-17T19:56:09","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.israsky.co.il\/en\/content-strategy\/","title":{"rendered":"Social Media Content Strategy"},"content":{"rendered":"<section class=\"page-head ink wp-block-israsky-page-head\" aria-labelledby=\"h1\">\n<div class=\"wrap\">\n<nav class=\"crumbs\" aria-label=\"Breadcrumb\">\n<ol>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/\">Home<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/services\/\">Digital Services for Businesses in Israel<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/digital-marketing\/\">Digital Marketing: Promotion and Content for Business<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/social-media-management\/\">Social Media Management and Post Creation<\/a><\/li>\n<li aria-current=\"page\">Social Media Content Strategy<\/li>\n<\/ol>\n<\/nav>\n<h1 id=\"h1\">Social Media Content Strategy<\/h1>\n<p class=\"lead\">We align on what to tell your audience and which materials to use for regular posts.<\/p>\n<div class=\"actions\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss content strategy<\/a>\n<a class=\"quiet\" href=\"https:\/\/wa.me\/972505770731\">or message us on WhatsApp<\/a>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect cards-sec wp-block-israsky-cards\" id=\"sec-details\" aria-labelledby=\"sec-details-h\">\n<div class=\"wrap\">\n<div class=\"sect-head\">\n<h2 id=\"sec-details-h\">How the service works and what is included<\/h2>\n<p >We lock in the scope, boundaries, and verifiable deliverables before starting.<\/p>\n<\/div>\n<div class=\"cards-grid\"><article class=\"service-card wp-block-israsky-card\">\n<h3 >For independent content management<\/h3>\n\n<p>A strategy fits when you are ready to publish in-house or hand a plan to an employee, but topics and goals are not structured yet. It clarifies which offers matter to the business, what your audience cares about, and what proof backs up your claims.<\/p>\n\n\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >A blueprint for preparing posts<\/h3>\n\n<p>You receive an agreed plan with content pillars, topics, and guidelines for working with source materials. It sets the direction for future posts and helps everyone involved understand their role. Document depth and planning horizon are defined before ordering.<\/p>\n\n\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >What we cover<\/h3>\n\n<p>We build the plan around your business facts and available assets. Current state: we review selected pages, existing content, and business goals, noting any missing materials. Pillars and topics: we connect your offers, customer questions, and approved examples to practical post topics. Workflow: we align on formats, who supplies facts and assets, and how content is drafted and reviewed.<\/p>\n\n\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >Strategy boundaries<\/h3>\n\n<p>A one-time plan does not include ongoing page management, production of all future posts, or ad management. Ready-made copy, graphics, and video can be quoted as separate orders. Sales growth cannot be promised from having a strategy document alone.<\/p>\n\n\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect cards-sec wp-block-israsky-cards\" id=\"sec-process\" aria-labelledby=\"sec-process-h\">\n<div class=\"wrap\">\n<div class=\"sect-head\">\n<h2 id=\"sec-process-h\">Workflow and preparation<\/h2>\n<p >Execution stages and what is needed to get started.<\/p>\n<\/div>\n<div class=\"cards-grid\"><article class=\"service-card wp-block-israsky-card\">\n<h3 >How we prepare the plan<\/h3>\n\n<p>We gather business details and review your existing materials. We clarify the audience, platforms, and objectives. Then we draft the direction and topics, discuss practical constraints with you, and hand over the approved document for in-house execution or ongoing management.<\/p>\n\n\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >Your input materials<\/h3>\n\n<p>We need a business overview, links to your pages, core offers, and common customer questions. Send approved photos and examples of content you like or dislike. Let us know who will produce the posts and how much time they can dedicate to the process.<\/p>\n\n\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >Agree on scope<\/h3>\n\n<p>Content strategy is available in our catalog as a standalone one-time service. Before ordering, we specify the depth, timeframe, and format of the deliverable. Current pricing comes from our catalog; subsequent content production and management are discussed separately.<\/p>\n\n\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<div class=\"tiers wp-block-israsky-tiers\">\n<h2 id=\"h-tiers\">Catalog pricing<\/h2>\n<div class=\"tiers-grid\"><div class=\"tier wp-block-israsky-tier\">\n<h3 ><b>Content strategy: <\/b> <em>for social media<\/em><\/h3>\n<p >Price pulled directly from Israsky billing, VAT included. Exact scope and details are finalized before ordering.<\/p>\n<span class=\"mini\" role=\"img\" aria-label=\"From the Israsky catalog\"><i class=\"on\"><\/i><i class=\"off\"><\/i><i class=\"off\"><\/i><i class=\"off\"><\/i><i class=\"off\"><\/i><i class=\"off\"><\/i><\/span>\n<div class=\"legend\"><span class=\"state\">Included<\/span><\/div>\n<div class=\"row\"><span class=\"price\"><span class=\"israsky-price\" data-pid=\"74\" data-cycle=\"onetime\"><bdi>990 \u20aa<\/bdi><\/span><\/span><a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Your Project<\/a><\/div>\n<\/div><\/div>\n\n<\/div>\n\n<section class=\"sect proof faq-sec wp-block-israsky-faq\" id=\"sec-faq\" aria-labelledby=\"sec-faq-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-faq-h\">Frequently asked questions<\/h2>\n<div class=\"faq-list\"><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Is this a batch of ready-to-publish posts for a month?<\/h3>\n<div class=\"faq-a\">\n<p >Strategy deliverables are defined separately: content pillars, topics, and a plan in the agreed scope. Writing a batch of posts is ordered as a separate package.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Can our own employee execute the plan?<\/h3>\n<div class=\"faq-a\">\n<p >Yes, and to support that, we establish clear preparation guidelines and a structured workflow for using source materials.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Do we need to have social media pages already?<\/h3>\n<div class=\"faq-a\">\n<p >Tell us what you currently have and which platforms you are considering. We agree on the review scope and recommendations before drafting the document.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Will you publish the posts after the strategy is done?<\/h3>\n<div class=\"faq-a\">\n<p >Ongoing management can be ordered separately. A one-time strategy does not automatically include subsequent publishing.<\/p>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect talk wp-block-israsky-talk\" aria-labelledby=\"h-talk\">\n<div class=\"wrap\">\n<h2 id=\"h-talk\"><b>Discuss a<\/b> <em>content strategy<\/em><\/h2>\n<p >We respond during business hours, Sunday through Thursday.<\/p>\n<div class=\"talk-row\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss content strategy<\/a>\n<span class=\"tail\" aria-hidden=\"true\"><\/span>\n<\/div>\n<div class=\"talk-links\">\n<a href=\"https:\/\/wa.me\/972505770731\">WhatsApp <span class=\"nw\">050-577-0731<\/span><\/a>\n<a href=\"tel:+972505770731\">Phone <span class=\"nw\">050-577-0731<\/span><\/a>\n<\/div>\n\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"israsky_parent":1047,"footnotes":""},"class_list":["post-1049","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/comments?post=1049"}],"version-history":[{"count":0,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1049\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/media?parent=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}