{"id":1041,"date":"2026-10-17T22:56:08","date_gmt":"2026-10-17T19:56:08","guid":{"rendered":"https:\/\/www.israsky.co.il\/ad-campaign-audit\/"},"modified":"2026-10-17T22:56:08","modified_gmt":"2026-10-17T19:56:08","slug":"ad-campaign-audit","status":"publish","type":"page","link":"https:\/\/www.israsky.co.il\/en\/ad-campaign-audit\/","title":{"rendered":"Ad Campaign Audit"},"content":{"rendered":"<section class=\"page-head ink wp-block-israsky-page-head\" aria-labelledby=\"h1\">\n<div class=\"wrap\">\n<nav class=\"crumbs\" aria-label=\"Breadcrumb\">\n<ol>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/\">Home<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/services\/\">Digital Services for Businesses in Israel<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/digital-marketing\/\">Digital Marketing: Promotion and Content for Business<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/online-advertising\/\">Online Advertising for Business<\/a><\/li>\n<li aria-current=\"page\">Ad Campaign Audit<\/li>\n<\/ol>\n<\/nav>\n<h1 id=\"h1\">Ad Campaign Audit<\/h1>\n<p class=\"lead\">We analyze what is happening with your current ads and which changes are worth testing first.<\/p>\n<div class=\"actions\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss ad audit<\/a>\n<a class=\"quiet\" href=\"https:\/\/wa.me\/972505770731\">or message us on WhatsApp<\/a>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-1\" aria-labelledby=\"sec-1-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-1-h\">When money is being spent but results are unclear<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">An audit is designed for owners of active campaigns who want clarity on spend, tracking, and the conversion path. Perhaps reports show leads, but the business does not see quality inquiries, or there is not enough data to decide what to change.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect proof text-sec wp-block-israsky-text\" id=\"sec-2\" aria-labelledby=\"sec-2-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-2-h\">A standalone deliverable<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">You receive a document with findings and a prioritized action plan: what to fix first and what to test next. We separate confirmed issues from hypotheses. Every recommendation includes its rationale and what outcome to verify. If data is insufficient to draw a conclusion, the document states that clearly.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-3\" aria-labelledby=\"sec-3-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-3-h\">What we examine<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">We audit Google Ads and Meta (Facebook and Instagram) accounts, either one or both. Other ad platforms can be reviewed on request under a separately agreed scope.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account structure: campaigns, ad groups, and how well they align with your business goals.<\/li>\n\n<li>Keywords in Google Ads: relevance, duplicates, and missing negative keywords.<\/li>\n\n<li>Budget leaks: clicks without conversions, and locations or hours where spend is wasted.<\/li>\n\n<li>Ads: copy, extensions, and in Google Ads, Quality Score.<\/li>\n\n<li>Conversions: tracking accuracy, values, and duplicate counting. We note any limitations in lead tracking.<\/li>\n\n<li>Competitors: who is advertising alongside you and with what messaging.<\/li>\n\n<li>Brand protection: whether competitors are bidding on your business name.<\/li>\n\n<li>Landing page and conversion path: whether the post-click page matches the ad promise and how visitors proceed to contact you.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect proof text-sec wp-block-israsky-text\" id=\"sec-4\" aria-labelledby=\"sec-4-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-4-h\">Audit boundaries<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">The audit does not include making campaign changes during the review or ongoing management. Fixing website issues or analytics is quoted separately. Weak sales cannot be diagnosed from the ad account alone without insight into how incoming leads are handled.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-5\" aria-labelledby=\"sec-5-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-5-h\">How the review works<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">First, we clarify the owner&#8217;s main question and the current advertising setup. We arrange read-only access, the review period, and data sources. We analyze the campaigns and conversion flow, then compile our findings. The document is delivered within 5 business days of receiving access. Afterward, we can discuss executing the plan as a separate scope.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect proof text-sec wp-block-israsky-text\" id=\"sec-6\" aria-labelledby=\"sec-6-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-6-h\">What to provide<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">Specify the ad platforms, campaign goals, and the question you want answered. We will need agreed data on spend, tracking, and lead quality without personal customer data. Only read-only access is needed; please grant it securely without sharing passwords.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-7\" aria-labelledby=\"sec-7-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-7-h\">Start with an audit<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">The ad audit is listed in our catalog as a one-time fixed-price service. Ad spend is paid separately to the platforms; the audit itself does not require spending any new ad budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of the audit is credited toward your first payment for ad setup or management if ordered within 30 calendar days of audit delivery.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"products wp-block-israsky-products\">\n<div class=\"sect-head\">\n<h2 id=\"h-products\">Our products in this service<\/h2>\n<p >Proprietary Israsky products operating within this step of the workflow.<\/p>\n<\/div>\n<div class=\"products-grid\">\n<div class=\"product card wp-block-israsky-product\">\n<span class=\"by\">Israsky Product &#8211; in progress: ad and lead attribution<\/span>\n<h3 ><bdi dir=\"ltr\">Itutin<\/bdi><\/h3>\n<p >Sends server-side website and CRM events to Meta and Google ad platforms so you can measure which campaigns generate real inquiries.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/div>\n<figure class=\"product shot wp-block-israsky-product\">\n<div class=\"device\">\n<div class=\"bar\" aria-hidden=\"true\"><i ><\/i><i ><\/i><i ><\/i><\/div>\n<picture><source media=\"(max-width: 760px)\" srcset=\"https:\/\/www.israsky.co.il\/wp-content\/uploads\/2026\/10\/lidin-var-dashbord-ru-m.webp?v=1792219206\" width=\"720\" height=\"960\"><img decoding=\"async\" src=\"https:\/\/www.israsky.co.il\/wp-content\/uploads\/2026\/10\/lidin-var-dashbord-ru.webp?v=1792219205\" width=\"1440\" height=\"1580\" alt=\"Lidin dashboard: period summary and funnel, demo data\" loading=\"lazy\" class=\"lidin-dash\"><\/picture>\n<\/div>\n<figcaption >\n<span class=\"shot-note\">Demo data<\/span>\n<span class=\"by\">Israsky Product &#8211; in progress: inquiries and CRM<\/span>\n<h3 ><bdi dir=\"ltr\">Lidin<\/bdi><\/h3>\n<p >A system for managing inquiries and leads: tracks each request from initial contact to signed client and sends lead quality signals back to ad platforms. Includes a dedicated edition for law firms.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/figcaption>\n<\/figure>\n<\/div>\n<\/div>\n\n<section class=\"sect proof faq-sec wp-block-israsky-faq\" id=\"sec-faq\" aria-labelledby=\"sec-faq-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-faq-h\">Frequently asked questions<\/h2>\n<div class=\"faq-list\"><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Is an audit suitable for a brand-new campaign?<\/h3>\n<div class=\"faq-a\">\n<p >An audit examines active or past campaigns. For a new launch, we discuss setting up your chosen channel instead.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Will you change our settings during the audit?<\/h3>\n<div class=\"faq-a\">\n<p >No. During the audit we only inspect the account; read-only access is sufficient. Any fix plan is agreed after the review and executed as a separate scope.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Is this an SEO audit?<\/h3>\n<div class=\"faq-a\">\n<p >No. Here we examine paid advertising. Organic search visibility is covered as a separate service on our SEO Audit page.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Which advertising platforms do you audit?<\/h3>\n<div class=\"faq-a\">\n<p >Google Ads and Meta (Facebook and Instagram). Other ad platforms can be reviewed upon request: we confirm feasibility and agree on the scope before ordering.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >How long does the audit take?<\/h3>\n<div class=\"faq-a\">\n<p >Up to 5 business days from receiving access. Business days are Sunday through Thursday, excluding Fridays, Saturdays, public holidays, and holiday eves.<\/p>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect talk wp-block-israsky-talk\" aria-labelledby=\"h-talk\">\n<div class=\"wrap\">\n<h2 id=\"h-talk\"><b>Discuss ad<\/b> <em>audit<\/em><\/h2>\n<p >We respond during business hours, Sunday through Thursday.<\/p>\n<div class=\"talk-row\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss ad audit<\/a>\n<span class=\"tail\" aria-hidden=\"true\"><\/span>\n<\/div>\n<div class=\"talk-links\">\n<a href=\"https:\/\/wa.me\/972505770731\">WhatsApp <span class=\"nw\">050-577-0731<\/span><\/a>\n<a href=\"tel:+972505770731\">Phone <span class=\"nw\">050-577-0731<\/span><\/a>\n<\/div>\n\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"israsky_parent":1005,"footnotes":""},"class_list":["post-1041","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":0,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1041\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/media?parent=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}