{"id":1003,"date":"2026-10-17T00:36:07","date_gmt":"2026-10-16T21:36:07","guid":{"rendered":"https:\/\/www.israsky.co.il\/digital-marketing\/"},"modified":"2026-10-17T22:56:17","modified_gmt":"2026-10-17T19:56:17","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.israsky.co.il\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing: Promotion and Content for Business"},"content":{"rendered":"<section class=\"page-head ink wp-block-israsky-page-head\" aria-labelledby=\"h1\">\n<div class=\"wrap\">\n<nav class=\"crumbs\" aria-label=\"Breadcrumb\">\n<ol>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/\">Home<\/a><\/li>\n<li><a href=\"https:\/\/www.israsky.co.il\/en\/services\/\">Digital Services for Businesses in Israel<\/a><\/li>\n<li aria-current=\"page\">Digital Marketing: Promotion and Content for Business<\/li>\n<\/ol>\n<\/nav>\n<h1 id=\"h1\">Digital Marketing: Promotion and Content for Business<\/h1>\n<p class=\"lead\">Choosing the right channel starts with your offer and the customer journey up to making an inquiry. We work across four areas: advertising, SEO, social media, and website copywriting. We help select the channel, define the scope of work, and agree in advance on how results will be measured.<\/p>\n<div class=\"actions\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Your Project<\/a>\n<a class=\"quiet\" href=\"https:\/\/wa.me\/972505770731\">or message us on WhatsApp<\/a>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect cards-sec wp-block-israsky-cards\" id=\"sec-cards-1\" aria-labelledby=\"sec-cards-1-h\">\n<div class=\"wrap\">\n<div class=\"sect-head\">\n<h2 id=\"sec-cards-1-h\">What to Choose<\/h2>\n\n<\/div>\n<div class=\"cards-grid\"><article class=\"service-card wp-block-israsky-card\">\n<h3 >Advertising<\/h3>\n\n<p>Campaigns on Google, Facebook, and Instagram. The prices below cover our management work; you pay the ad spend directly to the platform.<\/p>\n<p class=\"card-price\"><span class=\"card-label\">Price:<\/span> <span class=\"israsky-price\" data-pid=\"67\" data-cycle=\"onetime\"><bdi>690 \u20aa<\/bdi><\/span> &#8211; Ad campaign audit &#8211; one-time fee, incl. VAT<\/p>\n<div class=\"card-links\"><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/online-advertising\/\">All advertising options<\/a><\/div>\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >SEO Promotion<\/h3>\n\n<p>Comprehensive SEO visibility audit with a prioritized action plan, plus monthly search engine optimization on Google.<\/p>\n<p class=\"card-price\"><span class=\"card-label\">Price:<\/span> <span class=\"israsky-price\" data-pid=\"66\" data-cycle=\"onetime\"><bdi>990 \u20aa<\/bdi><\/span> Comprehensive SEO audit &#8211; one-time fee, incl. VAT<\/p>\n<div class=\"card-links\"><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/seo-audit\/\">Comprehensive SEO Audit<\/a><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/seo-in-israel\/\">SEO Promotion<\/a><\/div>\n<\/article><article class=\"service-card wp-block-israsky-card\">\n<h3 >Content and Social Media<\/h3>\n\n<p>\u2022 Website copy: clear descriptions of services and terms. Priced by volume. \u2022 Post writing: an agreed batch of posts for you to publish yourself. Priced by volume.<\/p>\n<p class=\"card-price\"><span class=\"card-label\">Price:<\/span> <span class=\"israsky-price\" data-pid=\"96\" data-cycle=\"onetime\"><bdi>885 \u20aa<\/bdi><\/span> &#8211; Social media video: a series of short videos tailored to your offers and selected platforms. &#8211; one-time fee, incl. VAT<\/p>\n<div class=\"card-links\"><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/social-media-management\/\">Social Media Management<\/a><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/content-strategy\/\">Content Strategy<\/a><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/social-media-video\/\">Social Media Video<\/a><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/website-copywriting\/\">Website Copywriting<\/a><a class=\"more\" href=\"https:\/\/www.israsky.co.il\/en\/social-media-posts\/\">Post Writing<\/a><\/div>\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-1\" aria-labelledby=\"sec-1-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-1-h\">Comparison of Marketing Channels<\/h2>\n<div class=\"prose\">\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Channel<\/th><th>When it fits<\/th><th>What we check first<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Channel\">Advertising<\/td><td data-label=\"When it fits\">leads are needed now and platform ad budget is available<\/td><td data-label=\"What we check first\">clarity of the offer and whether the page is ready to convert inquiries<\/td><\/tr><tr><td data-label=\"Channel\">SEO<\/td><td data-label=\"When it fits\">you need your site found in search without paying for every click<\/td><td data-label=\"What we check first\">site health, search queries, and existing pages<\/td><\/tr><tr><td data-label=\"Channel\">Social Media<\/td><td data-label=\"When it fits\">you need regular content and ongoing audience engagement<\/td><td data-label=\"What we check first\">topics, available assets, and publishing cadence<\/td><\/tr><tr><td data-label=\"Channel\">Website Copywriting<\/td><td data-label=\"When it fits\">the website does not explain the service clearly<\/td><td data-label=\"What we check first\">which pages are missing and what visitors ask before reaching out<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect proof text-sec wp-block-israsky-text\" id=\"sec-2\" aria-labelledby=\"sec-2-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-2-h\">We also look at what happens after the click<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">A person sees an ad, search result, or post, reviews your offer, and reaches out. If the page is confusing or leads get lost after submission, more traffic will not fix the problem. That is why, before choosing the work, we check where the channel leads and what happens to each inquiry.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect text-sec wp-block-israsky-text\" id=\"sec-3\" aria-labelledby=\"sec-3-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-3-h\">If you need multiple channels<\/h2>\n<div class=\"prose\">\n\n<p class=\"wp-block-paragraph\">You can arrange several standalone services or choose the <a href=\"https:\/\/www.israsky.co.il\/en\/digital-department\/\"  >Digital Department<\/a>: website, advertising, and social media under one plan with unified reporting.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"products wp-block-israsky-products\">\n<div class=\"sect-head\">\n<h2 id=\"h-products\">Our Products in SEO and Advertising<\/h2>\n<p >Israsky tools for SEO workflows, server-side ad analytics, and bilingual business presence.<\/p>\n<\/div>\n<div class=\"products-grid\">\n<div class=\"product card wp-block-israsky-product\">\n<span class=\"by\">Israsky product, in development: business discovery<\/span>\n<h3 ><bdi dir=\"ltr\">Mabitim<\/bdi><\/h3>\n<p >The platform we use to manage client SEO work, delivering tailored optimization recommendations for each site. Ideal for businesses whose SEO we handle either as a standalone service or within the Digital Department.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/div>\n<div class=\"product card wp-block-israsky-product\">\n<span class=\"by\">Israsky product, in development: ad and inquiry tracking<\/span>\n<h3 ><bdi dir=\"ltr\">Itutin<\/bdi><\/h3>\n<p >Sends server-side website and CRM events to Meta and Google ad platforms so you can measure which campaigns generate real inquiries.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/div>\n<div class=\"product card wp-block-israsky-product\">\n<span class=\"by\">Israsky product, in development: business discovery<\/span>\n<h3 ><bdi dir=\"ltr\">Kartisia<\/bdi><\/h3>\n<p >A bilingual directory of Israeli businesses serving clients in Russian and Hebrew. Each business has a bilingual profile (contacts, opening hours, service languages), searchable by category and city, with direct messaging via WhatsApp or contact form.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/div>\n<figure class=\"product shot wp-block-israsky-product\">\n<div class=\"device\">\n<div class=\"bar\" aria-hidden=\"true\"><i ><\/i><i ><\/i><i ><\/i><\/div>\n<picture><source media=\"(max-width: 760px)\" srcset=\"https:\/\/www.israsky.co.il\/wp-content\/uploads\/2026\/10\/lidin-var-dashbord-ru-m.webp?v=1792219206\" width=\"720\" height=\"960\"><img decoding=\"async\" src=\"https:\/\/www.israsky.co.il\/wp-content\/uploads\/2026\/10\/lidin-var-dashbord-ru.webp?v=1792219205\" width=\"1440\" height=\"1580\" alt=\"Lidin dashboard: period summary and funnel, demo data\" loading=\"lazy\" class=\"lidin-dash\"><\/picture>\n<\/div>\n<figcaption >\n<span class=\"shot-note\">Demo data<\/span>\n<span class=\"by\">Israsky product, in development: inquiries and CRM<\/span>\n<h3 ><bdi dir=\"ltr\">Lidin<\/bdi><\/h3>\n<p >A system for managing inquiries and leads: tracks each request from initial contact to signed client and sends lead quality signals back to ad platforms. Includes a dedicated edition for law firms.<\/p>\n<a class=\"quiet\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Integration<\/a><\/figcaption>\n<\/figure>\n<\/div>\n<\/div>\n\n<section class=\"sect proof faq-sec wp-block-israsky-faq\" id=\"sec-faq\" aria-labelledby=\"sec-faq-h\">\n<div class=\"wrap\">\n<h2 id=\"sec-faq-h\">Frequently Asked Questions<\/h2>\n<div class=\"faq-list\"><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Where should I start: advertising or SEO?<\/h3>\n<div class=\"faq-a\">\n<p >Start from your goal and current situation. Key factors are your offer, website readiness, target audience, and budget. If data is already available, we decide based on that; if it is unclear what is working right now, we sometimes start with an audit.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Can I order only website copy or social posts?<\/h3>\n<div class=\"faq-a\">\n<p >Yes. Website copywriting and post writing are available separately from ongoing social media management and SEO. We estimate the volume based on a brief.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >Do you guarantee a specific Google ranking or number of leads?<\/h3>\n<div class=\"faq-a\">\n<p >No. Final results also depend on your offer, website, and how inquiries are handled. In advance, we agree on the scope of work, data sources, and reporting structure.<\/p>\n<\/div>\n<\/article><article class=\"faq-item wp-block-israsky-faq-item\">\n<h3 >How much does it cost?<\/h3>\n<div class=\"faq-a\">\n<p >Each service has its own price listed on its card and on the pricing page, incl. VAT. For advertising, our price covers management work while platform ad spend is paid separately. All prices<\/p>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/section>\n\n<section class=\"sect talk wp-block-israsky-talk\" aria-labelledby=\"h-talk\">\n<div class=\"wrap\">\n<h2 id=\"h-talk\"><b>Not sure where<\/b> <em>to start?<\/em><\/h2>\n<p >Tell us what your business offers and which channels are already running, and we will recommend the right direction.<\/p>\n<div class=\"talk-row\">\n<a class=\"btn\" href=\"https:\/\/www.israsky.co.il\/en\/contact\/\">Discuss Your Project<\/a>\n<span class=\"tail\" aria-hidden=\"true\"><\/span>\n<\/div>\n<div class=\"talk-links\">\n<a href=\"https:\/\/wa.me\/972505770731\">WhatsApp <span class=\"nw\">050-577-0731<\/span><\/a>\n<a href=\"tel:+972505770731\">Phone <span class=\"nw\">050-577-0731<\/span><\/a>\n<\/div>\n\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"israsky_parent":833,"footnotes":""},"class_list":["post-1003","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":1,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1003\/revisions"}],"predecessor-version":[{"id":1101,"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/pages\/1003\/revisions\/1101"}],"wp:attachment":[{"href":"https:\/\/www.israsky.co.il\/en\/wp-json\/wp\/v2\/media?parent=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}