MyAliya

Website redesign

MyAliya homepage on desktop: headline about Jewish roots, citizenship eligibility check button, top of the form, and photo of the specialist
MyAliya homepage on mobile: site emblem, headline about Jewish roots, eligibility check button, and top of the form
Redesigned MyAliya homepage

Challenge and solution

What the business needed and how the new website is structured.

About the project

Project context: This is the website of a repatriation specialist based in Tirat Carmel, aimed at people with Jewish roots who want to check their eligibility for Israeli citizenship. The site is in Russian only. It also covers related services: Utah online marriage, transferring capital to Israel, mortgage and real estate consulting, second citizenship programs, and archival research. Our task was to redesign the website.

What is on the website now

On-screen result: At the top of the page is the question ‘Do you have Jewish roots?’ and an invitation to check citizenship eligibility. Below are the check button and a short form asking for name, phone, country, email, inquiry topic, and Jewish heritage connection. Next come the specialist’s background, a three-step process from eligibility check to personalized strategy, and a second form for related services with topic-specific questions. Client testimonials and contact details follow. There is also a link to consultation pricing, and the WhatsApp button opens a chat with a pre-filled eligibility check message.

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