We align on what to tell your audience and which materials to use for regular posts.
We lock in the scope, boundaries, and verifiable deliverables before starting.
A strategy fits when you are ready to publish in-house or hand a plan to an employee, but topics and goals are not structured yet. It clarifies which offers matter to the business, what your audience cares about, and what proof backs up your claims.
You receive an agreed plan with content pillars, topics, and guidelines for working with source materials. It sets the direction for future posts and helps everyone involved understand their role. Document depth and planning horizon are defined before ordering.
We build the plan around your business facts and available assets. Current state: we review selected pages, existing content, and business goals, noting any missing materials. Pillars and topics: we connect your offers, customer questions, and approved examples to practical post topics. Workflow: we align on formats, who supplies facts and assets, and how content is drafted and reviewed.
A one-time plan does not include ongoing page management, production of all future posts, or ad management. Ready-made copy, graphics, and video can be quoted as separate orders. Sales growth cannot be promised from having a strategy document alone.
Execution stages and what is needed to get started.
We gather business details and review your existing materials. We clarify the audience, platforms, and objectives. Then we draft the direction and topics, discuss practical constraints with you, and hand over the approved document for in-house execution or ongoing management.
We need a business overview, links to your pages, core offers, and common customer questions. Send approved photos and examples of content you like or dislike. Let us know who will produce the posts and how much time they can dedicate to the process.
Content strategy is available in our catalog as a standalone one-time service. Before ordering, we specify the depth, timeframe, and format of the deliverable. Current pricing comes from our catalog; subsequent content production and management are discussed separately.
Price pulled directly from Israsky billing, VAT included. Exact scope and details are finalized before ordering.
Strategy deliverables are defined separately: content pillars, topics, and a plan in the agreed scope. Writing a batch of posts is ordered as a separate package.
Yes, and to support that, we establish clear preparation guidelines and a structured workflow for using source materials.
Tell us what you currently have and which platforms you are considering. We agree on the review scope and recommendations before drafting the document.
Ongoing management can be ordered separately. A one-time strategy does not automatically include subsequent publishing.
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