Step 01
We review your offer, audience, and who on your team handles incoming inquiries.
Facebook and Instagram Advertising
On Facebook and Instagram, ads appear in people’s feeds even when they are not actively searching for your service. That means the ad must quickly explain what you offer and what to do next. We set up and manage campaigns on Meta, the company behind both platforms. You pay the ad budget directly to Meta, separately from our fee.
Where we start: audit
If a Meta campaign is already running, we start with an ad campaign audit: who sees the ads, where the budget goes, and what happens to incoming leads. If there is no campaign yet, we verify your offer, audience, and lead delivery path before launch. Only then do we set up and manage the campaigns.
Some factors are outside our control: competition for the same audience, budget size, and Meta algorithms. That is why we do not promise a specific number of leads or sales. We agree in advance on what we do, how we measure it, and what is included in the report.
Who it is for
- Your offer can be shown visually in a photo or video.
- It is clear who you are targeting and in which geographic area.
- You want inquiries either through your website or directly via a Facebook lead form.
- A campaign is already running, but it is unclear what it delivers. In that case, it is best to start with an ad campaign audit.
What is included
Setup and ongoing management are ordered separately. Facebook and Instagram are covered in a single setup; there is no separate package for each platform.
During setup:
- audience, geographic targeting, and budget agreed before launch
- ads: ad copy and selection of usable photos or videos
- conversion path: website page or lead form, including fields and lead recipient setup
- conversion and lead tracking
During ongoing management:
- monitoring spend and performance
- adjustments to ads and audiences
- reporting with the source cited for every metric
What is not included
Regular posts for your business page fall under social media management, which is a separate service. Additional video production and Facebook lead delivery to CRM are quoted separately. If your site lacks a suitable destination page, you can order a landing page.
How We Work
We state the setup timeline in business days in our proposal.
Step 02
We choose the conversion path and agree on the budget.
Step 03
We prepare the ads and tracking, launching only after your approval.
Step 04
During ongoing management, we monitor the data, make adjustments, and report results.
How much does Facebook and Instagram advertising cost?
Our fee covers our work. The advertising budget is paid separately to Meta, and we determine its size together before launch.
Facebook and Instagram setup: 1,490 ₪ – one-time payment, VAT included
Campaign management, one channel: 1,290 ₪ – per month, incl. VAT
Campaign management, two channels: 1,990 ₪ – per month, incl. VAT
Ad campaign audit: 690 ₪ – one-time payment, VAT included
Our products in this service
Proprietary Israsky products operating within this step of the workflow.
Israsky Product – in progress: ad and lead attribution
Itutin
Sends server-side website and CRM events to Meta and Google ad platforms so you can measure which campaigns generate real inquiries.
Discuss Integration
Lidin
A system for managing inquiries and leads: tracks each request from initial contact to signed client and sends lead quality signals back to ad platforms. Includes a dedicated edition for law firms.
Discuss IntegrationFrequently Asked Questions
Does Instagram require a separate service?
No. Facebook and Instagram are managed from a single Meta Ads account, so both are covered under one setup. Where your ads appear and in what proportion is decided based on your offer and audience.
Can I get leads without a website?
Yes, if an on-Facebook lead form fits your workflow. Before launch, we agree on the form fields, copy, and how leads are delivered to the person handling them.
Are regular posts on our business page included?
No. Advertising includes the agreed paid ads. Regular page posts fall under social media management, which is a separate service with its own pricing.
Will leads flow into my CRM automatically?
Only if an integration is set up. Connecting Facebook leads to your CRM is offered as a separate service, and we verify compatibility with your system before you order.
Do you guarantee a specific number of leads?
No. Results depend on your offer, audience, budget, and how leads are handled. We agree in advance on what we measure and where the data comes from.
Have an offer worth showing in the feed?
Tell us what you offer and to whom, and we will suggest where to start.